Sales Manager - SITRAK

Built from the ground up since 1978, and backed by family values, we’re the one-stop auto shop that always goes above and beyond for our customers and our employees.

That’s the Northeast experience.

As we continue to grow our national footprint, we are proud to introduce SITRAK — a globally recognised heavy‑vehicle brand known for strength, durability, and exceptional value. This is a rare opportunity to take the lead in establishing SITRAK in the South Australian market and shape the future of a brand with enormous potential.

 

About the role

The Northeast Group is seeking an experienced and driven Sales Manager to spearhead the launch and growth of SITRAK; the exciting new brand within our Heavy Vehicle division in South Australia. You’ll be responsible for building market presence, driving sales performance, and positioning SITRAK as a trusted and competitive choice for South Australian operators.

This role is perfect for a sales leader who thrives on challenge, innovation, and the opportunity to build something from the ground up.

Day to day responsibilities will include:

 

• Develop and execute the sales strategy for SITRAK in SA

   

   

• Build strong relationships with fleet customers, transport operators, and industry partners

   

   

• Understand customer objectives, buying criteria, and decision‑making processes

   

   

• Demonstrate in‑depth product knowledge across the SITRAK range

   

   

• Represent SITRAK at industry events, trade shows, and customer demonstrations

   

   

• Maintain accurate and compelling vehicle listings across digital platforms

   

   

• Meet and exceed sales objectives while delivering an exceptional customer experience

   

   

 

Why SITRAK?

SITRAK brings a fresh, competitive offering to the Australian heavy‑vehicle market, backed by global engineering excellence. Key advantages include:

 

• Robust, reliable performance built for demanding Australian conditions

   

   

• Advanced technology and safety features that meet modern fleet expectations

   

   

• Exceptional value and total cost‑of‑ownership benefits

   

   

• Strong OEM support and a growing national service network

   

   

As one of the first leaders to champion SITRAK in Australia, you’ll have the unique opportunity to influence brand direction, shape customer perception, and build long‑term market success.

 

About you 

This is a fantastic opportunity for a result focused and driven individual with a passion for Heavy Vehicles. We are committed to providing you with industry-leading training and the opportunity to develop your career within our team.

Pivotal to the success in this role, you will have;

 

• Experience in heavy vehicle, equipment, or fleet sales

   

   

• A strong desire to build and grow a new brand

   

   

• A solutions‑focused mindset with strong analytical and problem‑solving skills

   

   

• Excellent communication, negotiation, and relationship‑building abilities

   

   

• The confidence to present new products and educate customers

   

   

• Ability to lead and develop a Sales team

   

   

• A customer‑first approach and the drive to exceed expectations

• HR/ HC license (desirable)

 

About Us

Established in 1978, the Northeast Auto Group is a national award-winning automotive retail and service organisation employing 600 people in South Australia, Victoria, Queensland, New South Wales and Northern Territory.

We deliver a complete customer experience through multiple business units to provide the highest quality of service and innovative solutions. Our group of companies include Light and Heavy vehicle dealerships, an Engineering and Manufacturing division, Agricultural and Construction Equipment Solutions partnering with renowned and reputable OEM brands across the nation.

We are a high-performance business. Our success is built on hard work and skilfulness. We employ the best, and we invest in our people to make sure their knowledge is second-to-none. We go the extra mile, and we will always deliver.

Ready to make the move?

Accelerate your career and apply now.

*Please note that as part of the recruitment process you may be requested to undergo various pre-employment checks, such as a Work Entitlements Check, National Criminal Police Check or a Pre-Employment Medical.

Northeast Auto Group is an Equal Opportunity Employer and welcomes applications from a diverse range of backgrounds to apply for our positions. Northeast Auto Group is committed to creating an inclusive work environment for all employees.

 

In order to maintain a safe work environment and comply with legal regulations Northeast East Auto Group conducts random drug and alcohol testing as part of its employment policies.

 

Respectfully, no agencies please.